ClientFIAT
ProductDoblò 2010
We created a website based on the concept “One thing leads to another. Fiat’s New Doblò leads to them all”.
Consumers were invited to write something that leaded to something else. Next, cartoonists did drawings mixing the users’ ideas with Fiat’s New Doblò. From January 18th to the 22nd, twelve artists took turns, 8 hours a day, to convert the consumers’ ideas into illustrations, broadcasted live on the website.
The thousands of drawings suggested by the consumers were used in the pieces of New Doblò’s campaign. On this website, each one of the 6000 created drawings generated wallpapers for download and videos, which could be watched on-demand or shared on social networks.